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Team Bio

Sonni Conway

Brand Strategy and Operations Director



As the Brand Strategy and Operations Director at Ethos, Sonni drives brand strategy, supports sales enablement, shapes the organizational strategy, and optimizes processes.

Sonni is passionate about process, organization, efficiency, and helping teams do their best work. She enjoys creative problem solving and iterating on her solutions until she finds the one that sticks. Prior to joining Ethos, she spent 9 years in the creative field as a graphic designer, branding director, and creative director. Sonni graduated with a B.A. in Graphic Design from Flagler College.

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